129784668264272500_504Last out of the great wall "serious consolidation" dealer
With the increasing number of, Terminal Services has become a great wall development bottleneck.
Right now, great wall automobile on its dealer network have opened an "serious consolidation". "Brand should have the courage to do subtraction. "The business news reporter's question, great wall Motor Company Limited (hereinafter referred to as" company ") sales shangyugui, Deputy General Manager of the company soRoad.
Recently, media reports, great wall automobile dealers presented at the annual meeting to be held at the end of March, this year will be reduced by 20% no standard distribution points, more than 150 individual stores will be affected. "We must not repeat the mistakes of the former, network not all at once, say, permissible. To be calm, to do based on the actual situation. To achieve network, subject toEnsure the profits of dealers, that involves the network quality of service problems, distributors of customer dissatisfaction, the phase-out is eliminated.
"Shangyugui said. After the BYD experienced dealer network collective back
tera gold, turning to the net, independent brand enterprise on this is "on thin ice". Shangyugui, the great wall, main trend of net sales is, currently, the great wall is would like toAdvancing cautiously.
In fact, in this year's dealer press conference will be held in March and the two associations annual meeting, Ms Wang
tera gold, President of great wall automobile has emphasized, 2012 wall will focus a Terminal problem, with the goal of improving service quality, dealer's fittest. Shangyugui revealed that the current great wall motor has convened a number of experienced staff of sales,Set up project team to develop a set of independent evaluation system of service, standards and rules are still under study, "does not specifically say how many dealers to eliminate yet, but we will use the last elimination, combined with specific standards and initiatives on the dealers ' performance evaluation, specific measures for the examination will be announced in April. Not how will compliance resellerDisposal problem, now is also no conclusion yet.
"Shangyugui
tera power leveling, evaluation standards, is not eligible for existing dealers dealer details such as how to deal with has not been introduced, but customer satisfaction award, multiple and awards related to the service, such as service quality awards, year-end rebate closely linked with dealers, and occupies a large proportion of the rebate check. The channel variableLeather, shangyugui said the wall will according to the different levels of the market, differentiated push: limited development of first-tier cities, dealer outlets will be rendered in 4S shop, mainly to establish brand image, second-tier city dealer network to promote service-driven sales as the main task. At present, great wall automobile a total of 800 dealers, including 450 4S shop. In accordance with thePlan of the great wall, this year in the country's 27 new 60 auto shop in central cities, increased at least 400 mobile service vehicle.
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