129770856274531250_3Yang Xiaolin slowing domestic auto market as a whole, and break out price war initiated by the competitors, Toyota act with extreme caution-is a high profile advocate the value of marketing to follow up, is also transforming play acting in your opponent's "encirclement" and a sales executive facing the choice of Toyota's joint venture company in China. "We do not rely on slashing prices for sales and market share, whichDoes not comply with the values promoted by Toyota marketing concept. "Hui Li, Vice President of guangqi Toyota sells this part Minister admitted when in an interview with reporters last week, next-generation Camry will not follow up" the price ", but considering" other means of marketing "hit back at opponents. There is no doubt that for the new Camry, then stick to "value marketing" bottom line is extremely difficult. Its directGuangqi Honda rivals as early as the end of last year had been released "will invest $ 1 billion sales support accord b class champion" Tag Heuer, Dongfeng Nissan through the "1 1" marketing strategy, requires dealers defending nature at the local "NO.1 share." Hui Li has not made it clear the new Camry launched by what means will be used to meet the opponent impacts, but according to reporters from the distributionInformation providers understand that, as with the Corolla and Mazda 6 "two generations" marketing strategy, has been guangqi Toyota on the agenda, that old Camry "Camry-classic" production complex in the name of. "Fall" listed on the throne next-generation Camry and no gains in two months "exciting" market orders. "The new generation Camry ' products' Has not been synchronized and its market demand in February, while achieving many sales, as we expected, but I think it still has a lot of potential. "Hui Li, said. Statistics from the passenger car market Association, Camry sales in the first two months of this year were 11,000 and 13,000 vehicles, although the pressure of competition on the single-month salesAccord and of nature, but as a new replacement model debut
tera gold, Camry has lost on the momentum of the New Passat. In January hit a month selling 30,000 senior car monthly sales of the new "benchmark" post, xinpasate still won 18,000 market orders in February. Higher car sales in 2011 in a ranking of Camry has dropped from that year's firstFell to third, the accord and the sound is achieved by slashing "overtook". Hui Li told reporters that import as a brand new replacement product, the new Camry listed will have a production capacity in the early process of climbing. But like Li Fai, admits that initiated by the competitor took turns "price war", is also listed on the Camry marketing in the early "attacks" critical reason. OverallRendering of the b-class car markets, the old "King" Camry can not protect themselves. 2011 Volkswagen xinpasate, Beijing modern 8th-generation Sonata, Faw-VW magotan B7L, Changan Ford new Dongfeng Peugeot 508, xinmengdiou and a variety of new heavyweight cars were launched into the b-class car market storm, accord and the sound also have to price by acting."Competitors of a a car is close to or even lower than the prices for the new Camry 2.0L, this is the new Camry is facing competition. "Hui Li admitted that before the offensive competitor launched a new round of price, stick to bottom line price of guangqi Toyota dealers an unprecedented pressure. "Nature and accord preferential margins in excess of 30,000 yuan, listed for less than a year the New Passat offersHas also broken million. "GAC Toyota a dealer boss told a press conference in Beijing, under pressure from competitors, the new Camry is currently modest concessions of the Terminal have been around for thousands of dollars in the market. Joining hands to fight back "in addition to similar models between internal ' rush ', intermediate car price system is established in the premium-car crash in market price moves down."Market analysts told reporters that in recent days by virtue of the" troika "(Mercedes Benz
tera power leveling, BMW and Audi) set off a price war, had transmission down to the senior market. Data show that in Germany of three powerful under the lead of a price war, high b-class car market overall price range has more than 15% than they were two years ago. In this sense, in a Toyota CamryFirst intermediate car, not only to face price competition of similar products, have to bear high impact from high-end brand "price brands" the dual pressures of competition. How to adhere to the "value marketing" premise, the Camry to break the siege testing guangqi Toyota Marketing Executive, led by Hui Li. Hui Li told reporters that Guangzhou Toyota will further improve the product line,Intensify marketing and enhanced consumer experience marketing and many other ways, paving the way for the new Camry back senior champion. It is learnt that the GAC Toyota 4 May put to "Camry-old Rui" named hybrid cars, further elevating Camry brand to the market positioning, and the sibling rivals launched a price war, news that the GACToyota will launch in the first half to "Camry-the classic" old 2.0L named Camry. "' Camry-classic ' Camry after listing products price hit a $ 160,000 range of series", guangqi Toyota dealers to disclose information, "said the Camry-classic" the cost would be around 30,000 yuan lower than the 2011. In addition, designed to allow more potentialNew Camry buyers fully understand marketing and experiential marketing activity, has also been included in the GAC Toyota's marketing plan for the year. Hui Li told reporters, with popular brands with different focus on leading technology
tera gold, Toyota brand gives the impression of natural economic and reliable. "From guangfeng County have to do, is to let more consumers know, Toyota also has leading-edge technology and products. ”
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